To prepare for the most important election of our lifetime, we created BLM’s What MATTERS2020, a multi-media and GOTV campaign, to maximize the impact of the #blacklivesmatter movement by galvanizing its supporters and allies to the polls. In an effort to educate, engage, and mobilize previously underserved Millenial and Gen Z voters by asking “What matters in 2020?”, this campaign came to life through multimedia, experiential activities, art, music, and design.